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  • Attract alumni through Facebook

    February 27, 2012

    The Key Club and Circle K International alumni associations offer rich recruiting potential to Kiwanis clubs and districts. After all, former members of Key Club and CKI are service-minded people, and they’re familiar with Kiwanis. Privacy policies prevent Kiwanis and its alumni associations from distributing contact lists to recruiting Kiwanians—but you can still reach alumni association members. 

    Here’s one great way: Facebook. Each international alumni association has a Facebook page, so you already know the audience for your message when you post. That’s a particular advantage if you’re looking for younger adults for your club or district.

    Here are nine ways to make sure your Facebook efforts are focused and efficient:

    1. Post on both associations’ pages. Seize the opportunities available among both alumni groups. And make sure you’re talking to each audience. For instance, make sure you don’t leave a reference to “CKI” or “Key Club” on both posts, which would indicate a cookie-cutter approach. 
    2. Be clear on who and where you are. Use your club’s name and community (or your district). Find who you’re looking for.
    3. Use links. If your club has a Facebook page or website, link your post to it.
    4. Be convenient. If your website has a page to invite new members, link to that page. Don’t send them through your homepage if you can meet a need or expectation right away.
    5. Highlight service. Alumni join the associations because they’re interested in continuing their service and fellowship. Show how membership in your club or district gives them that chance.
    6. Use pictures. Everyone loves pictures—add visual interest and attract attention.
    7. Interact. Always follow up with someone who comments on your post. For people who use social media, an ignored response is a bad sign of how the club operates. Get to know the responder by following his or her Facebook page.
    8. Don’t give up. Both alumni associations are in the early stages, with 3,500 members worldwide. If you don’t get a response, your community might not have alumni association members—yet.
    9. Post consistently. You can’t control when people see (or don’t see) your posts. Share information on the alumni Facebook pages whenever you have something noteworthy to communicate. Even for readers outside your community, you can change preconceptions about what a Kiwanis club is.

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  • Hash it out

    February 24, 2012

    Are you using Twitter? If you are, help build up the Kiwanis name and make your posts known to the Kiwanis world and beyond by using a hashtag.

    As explained by Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. It was created organically by Twitter users as a way to categorize messages. By clicking on a hashtagged word in any tweet, you will see all other tweets that used the same hashtag. Hashtagged words sometimes become very popular trending topics online.

    Use the #kiwanis hashtag to connect with Kiwanians from around the world. Don’t forget to use the Key Club and The Eliminate Project hashtag too—#keyclub and #elimin8!

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  • Stay safe and sound with club insurance resource guide

    February 21, 2012

    Serving others is your club’s top priority. Also near the top of the list is keeping members and activity participants safe. Help avoid accidents and reduce liability by knowing the ins and outs of risk management. We’ve made it easy by providing risk management and general liability tools to educate you and other club leadership on how to protect your club and participants. From a certificate of insurance form to risk management techniques, it’s all here.

    Want a quick overview? Download the 2011 club insurance resource guide.

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  • Let the excitement begin at a Key Leader weekend near you

    February 16, 2012

    Leadership development. Life-changing experiences. Lifetime friends. This is what Key Leader is all about. Can’t wait to sign up? You don’t have to! From the east coast to the west coast and many places in between, Key Leader events are set and open for registration. With nearly 50 events planned throughout North America for 2012, you’re sure to find one that catches your eye.

    Key Leader is a weekend experiential leadership program for young leaders. Learn leadership skills that will help you change your school, community, and world for the better. Bonus: you’ll make spectacular memories and amazing friends. Don’t believe us? Hear what Key Leader alums have to say about their experience.

    Since April 2005 Key Leader has served more than 16,400 students at 317 Key Leader events in 39 U.S. states, 5 Canadian provinces, Malaysia, Brazil, Cayman Islands, El Salvador and Singapore.

    Join the fun! Visit www.key-leader.org/registration to search for a Key Leader weekend near you.

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  • Kiwanis One Day is April 21

    February 13, 2012

    Kiwanis’ global day of service is April 21, 2012! If you are planning a One Day project during the month of April, we invite you to submit your project to the Kiwanis One Day Contest. Your club could win a professionally produced video of your One Day project or be featured in Kiwanis magazine!
     
    We also encourage you to spread the word about Kiwanis One Day online! Here are some ideas:
                 
    On Facebook
    · RSVP to the Kiwanis One Day event.
    · Tag Kiwanis International in your updates.
    · During One Day, take photos from your phone and post them to Kiwanis’ page.
    · After One Day, upload your best photos and share your experience on Kiwanis’ page and your own!
                 
    On Twitter
    · Follow Kiwanis International on Twitter for updates.
    · Use the Kiwanis One Day hashtag #K1Day2012 in your tweets.
    · Mention @Kiwanis and tweet action photos throughout the day.

    Act fast, submissions are due February 15.
     
    Have questions? We’re here to help. Contact pr@kiwanis.org for more information.

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