For Key Clubbers, Halloween means more than spooky decorations, cool costumes and ghoulish treats. It’s a chance to save lives and have fun—for less than the cost of a bag of Halloween candy. Protect a mother and her future newborns from maternal and neonatal tetanus by supporting The Eliminate Project through Trick-or-Treat for UNICEF.

As the coronavirus pandemic continues to impact communities around the globe and in the United States, UNICEF USA is launching a virtual Trick-or-Treat for UNICEFexperience. Through the month of October, you can add purpose to Halloween by collecting lifesaving donations for UNICEF virtually.

Beginning October 1st, members and clubs are encouraged to register and create an online profile by visiting where they will receive a Virtual Collection Box with a customized link and QR code.

Use the hashtag #TOT4UNICEF and download social media graphics here! Educate others and spread the word to get others involved using this informative campaign resource or check out this handy two-page flyer.